The idea that eventually became “Voices at the Gate” was born in the quiet hours between emergencies, during the pauses in the control room when the radios went silent and the night settled over the property. In those moments, Srinidhi often found himself reflecting on the people he worked with, especially the security guards posted at entrances and exits. Their lives were disciplined, predictable, and physically demanding, yet rich with experiences that rarely received recognition. The desire to document that unseen world gradually evolved into a dream: to write a novel that would speak for them.

Like many working professionals, he had to wrestle with doubt. Who would read a book about a security guard? Could someone used to writing reports and incident logs truly create moving fiction? The path from corporate security to creative writing was anything but straightforward. But the more he observed the emotional strength of his team—the guard who quietly helped a lost child, the one who stayed back after shift to support a colleague, the one who calmly handled a tense confrontation—the more convinced he became that these stories mattered. Raghav Naik, the central character of “Voices at the Gate,” emerged from this deep well of lived experience.

Balancing a demanding hospitality schedule with writing required discipline of a different kind. Security work often stretches late into the night, with unpredictable calls and urgent issues. Srinidhi carved out his writing time from what was left—early mornings before duty, late evenings after exhausting shifts, and rare off-days where the laptop replaced the logbook. Each page became both an escape and an act of service. Instead of only protecting people physically, he was now trying to protect their dignity and identity on paper.

The transition from clipboard to keyboard also changed the way he saw his own profession. Handling a security incident previously meant recording facts: time, location, people involved, action taken. As a writer, he began to notice the emotional layers behind those facts. What did a guard feel when he diffused a potentially dangerous situation? How did it impact his sense of self when his efforts went unnoticed, or worse, when he was blamed for what he had quietly prevented? These questions transformed technical experience into human narrative, giving “Voices at the Gate” its authenticity and emotional weight.

This journey was not driven by commercial ambition alone. For Srinidhi, storytelling became a form of advocacy. He had seen firsthand how security teams are often treated as peripheral—expected to be flawless in emergencies but overlooked in everyday interactions. By writing a novel instead of a manual, he chose a medium that could touch hearts rather than just inform minds. Fiction allowed him to show the inner world of a guard like Raghav: his fears, small victories, silent sacrifices, and longing for respect.

There were moments when exhaustion almost silenced the project. After handling long, high-pressure days, it would have been easier to rest than to write. But the faces of real-life guards kept returning to his thoughts—the ones who stood uncomplaining in the rain, the ones who skipped meals to cover overlapping shifts, the ones who apologized for delays they did not cause. Each time he thought of stopping, he remembered that this book was, in many ways, their voice. That sense of responsibility pushed him forward, chapter after chapter.

As the manuscript took shape, Srinidhi discovered that his professional background gave him a rare vantage point. Many writers research security work from the outside; he had lived it from the inside. He knew how a guard’s day truly begins, how a night shift feels at 3 a.m., how a simple “thank you” from a guest can transform a tired face. This insider understanding helped him avoid stereotypes and sensationalism. Instead, “Voices at the Gate” offers a grounded, realistic portrait of life on the frontline of safety.

Crossing from corporate corridors into the literary world also meant learning a new language—not of grammar, but of vulnerability. In security, emotions are often controlled; calmness is part of the job. As a writer, Srinidhi had to do the opposite: open emotional doors, linger on pain, and let tenderness show. That shift was not easy, but it made his work more powerful. It allowed him to write about a guard not as a role, but as a complete human being whose internal life is just as rich as anyone else’s.

Today, as readers encounter “Voices at the Gate”, they see only the finished book—a polished story about a humble guard at Crescent Tech Park. What they may not immediately see is the journey behind it: a man in a control room filling notebooks between calls, a manager turning real frustrations into compassionate fiction, and a professional who chose to step beyond job descriptions to celebrate the people who rarely get celebrated. That journey from corporate security to creative writing is, in itself, an act of courage.

For Srinidhi, this is just the beginning. His work as a Safety & Security Manager continues, but now it runs parallel to a second calling: using stories to create respect. He envisions a world where security guards are not merely background figures, but recognized as essential contributors to safety, comfort, and order. Through his writing, he hopes more professionals will find the confidence to share the truths of their own industries, and more readers will begin looking for the human being behind every uniform they encounter.

About the Author:
Srinidhi works as a Safety & Security Manager in the hospitality industry and brings his frontline experience into his writing. Through his novel “Voices at the Gate,” he aims to change public perception of security guards, using storytelling to highlight their dignity, emotions, and everyday heroism.

Visit:

Amazon: https://www.amazon.in/dp/9370022139

Flipkart:  https://www.flipkart.com/product/p/itme?pid=9789370022133

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In her debut poetry collection 7 Hearts & 3 Verses, young poet Sanjeevani Srivastava opens a doorway into the delicate, rapidly shifting world of adolescence. The book’s very title becomes a promise: seven hearts symbolising emotional phases that shape a teenager’s journey, and three verses acting as grounding threads that tie these emotions into meaning. Right from the first page, it becomes clear that this is not just a set of poems but an intimate confession—an attempt to make sense of feelings too big for conversation and too fragile to be ignored.

What makes 7 Hearts & 3 Verses compelling is the honest emotional energy that runs through every piece. Sanjeevani does not write to impress; she writes to feel, to understand, and to be understood. Her poems read like quiet thoughts whispered into a diary late at night—raw, hopeful, trembling, and unfiltered. Yet, beneath the vulnerability, there is craft. Her language is gentle but intentional, her metaphors thoughtful, and her imagery vivid in a way that reveals surprising maturity for someone her age.

The first heart, dedicated to the stirrings of young love, captures the innocence and confusion of discovering affection for the first time. She describes it not simply as excitement, but as “a tremor beneath the ribcage”, expressing how teenage emotions are overwhelmingly physical. The reader can almost feel that flutter—the kind that races ahead of logic and leaves a young heart breathless.

As the pages turn, the second heart transitions into heartbreak. But instead of portraying heartbreak as a dramatic storm, Sanjeevani paints it as a slow dimming of colour—subtle, almost tender in its sadness. This treatment makes the pain feel real, relatable, and deeply human.

The third heart focuses on self-worth, offering poems that reflect the struggle to piece oneself back together after emotional upheaval. Sanjeevani writes, “When the mirror asked me who I am—I replied in the language of rhythms,” a line that reveals a young writer who understands that identity is not a fixed label but an evolving rhythm of experiences.

Across all seven hearts, she writes of friendship, loneliness, pressure, hope, and the quiet courage it takes to keep moving forward. Her three verses act as emotional milestones—moments of pause where the reader breathes with her, thinks with her, and reconnects with their own buried feelings.

One of the strengths of this collection lies in its emotional accessibility. Teen readers will feel seen, perhaps even accompanied, as if someone finally put their tangled thoughts into words. Meanwhile, adult readers are reminded of their own younger selves—of the hidden softness, the unspoken fears, the fragile hopes that time often pushes aside.

But 7 Hearts & 3 Verses is important beyond its lyrical storytelling. In a literary world where teen writers are often underestimated or boxed into stereotypes, Sanjeevani stands out. Her work challenges the assumption that meaningful literature must come from seasoned authors. Instead, she proves that sincerity can carry more power than sophistication, and that vulnerability can be a form of bravery.

Her poems also speak to today’s cultural moment. In an era dominated by screens, speed, and emotional overload, this collection offers a much-needed pause—a gentle reminder that introspection is not a luxury but a necessity. The poems teach that solitude can be healing, that pain can coexist with beauty, and that growth is a winding path rather than a straight climb.

Ultimately, 7 Hearts & 3 Verses is not just a poetry collection—it is a mirror held to the soul of a young person learning, breaking, healing, and beginning again. Sanjeevani invites readers not merely to read her poems but to feel alongside her, to remember their own tender chapters, and to honour the quiet courage it takes to grow up.

It is a book that lingers, not because of its words alone, but because of the emotions it awakens—and that is the true power of Sanjeevani Srivastava’s voice.

Visit:https://learntransformation.com/whispers-of-the-soul-a-teen-journey/

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Her passion for writing started at a very young age, and she always dreamt of making it big in the world of words. With her strong foundation in literature and language, Ayushi started her career as a freelance content writer. Her impeccable writing skills caught the attention of several clients, and she soon became a sought-after name in the field of content writing.

With her exceptional writing abilities and dedication towards her work, Ayushi decided to take a step forward and started her own website. Her website not only showcases her impressive portfolio but also offers content writing services to businesses and individuals. From social media posts to blog articles, Ayushi’s website provides high-quality content for various platforms.

To expand her reach, Ayushi also joined various social media platforms like Instagram, Twitter, LinkedIn, and Threads. She not only uses these platforms to promote her writing services but also shares valuable insights and tips on content writing. Her posts are informative, engaging, and have helped many aspiring writers to improve their skills.

But Ayushi’s talent does not stop there. She also offers CV resume and cover letter services on her website, helping individuals to present themselves professionally in the competitive job market. With her expertise in language and writing, Ayushi has helped many individuals land their dream jobs through their well-crafted resumes.

In addition to her successful career as a content writer and entrepreneur, Ayushi has also made a name for herself at Upwork. Upwork is a popular freelancing platform where clients can hire freelancers for various projects. Ayushi’s profile on Upwork speaks for itself, with a high client satisfaction rate and excellent reviews. Her commitment to delivering high-quality content has earned her a loyal clientele and recognition as one of the top-rated freelancers on the platform.

But Ayushi’s achievements do not end here. Her passion for writing and love for science led her to publish her first book on food biotechnology – “Science of Sustenance: Understanding its Impact”. As a food enthusiast and a science lover, Ayushi combined her two passions to create an informative and engaging book that discusses the impact of food biotechnology on our daily lives.

The book covers various topics related to food biotechnology, such as genetically modified organisms (GMOs), food safety regulations, and the use of technology in food production. Ayushi’s writing style is precise, informative, and keeps the readers engaged till the very end. The book is a result of extensive research and showcases Ayushi’s deep understanding of the subject.

Since its publication, “Science of Sustenance” has received overwhelming reviews from readers and critics alike. The book has been praised for its comprehensive coverage of the topic, easy-to-understand language, and thought-provoking insights. With her book, Ayushi has not only fulfilled her dream of becoming an author but has also created a valuable resource for anyone interested in understanding the science behind our food.

Ayushi’s journey from being a freelance content writer to a successful author is truly inspiring. Her hard work, dedication, and passion have led her to achieve great heights in the world of writing. She has not only made a name for herself in the industry but has also created a platform for aspiring writers to learn and grow.

Her success story is a reminder that with determination and hard work, anyone can achieve their dreams. Ayushi’s journey is a source of inspiration for those who want to make their mark in the world of writing and for those who want to pursue their passions, no matter how unconventional they may seem.

In conclusion, Ayushi Hisaria is a pioneer in the world of content writing and food biotechnology. Her exceptional writing skills, dedication to her work, and passion for science have made her stand out in the industry. Her book, “Science of Sustenance”, is a testament to her talent and commitment towards creating informative and engaging content. Ayushi’s journey is a true inspiration for all those who aspire to make it big in the world of writing.

https://www.walnutpublication.com/book/9798891711891

https://eruditionshiva.com/

https://www.upwork.com/freelancers/ayushih3

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From Author to Strategist

Praveen Kumar is not just a digital consultant; he is a thought leader. His acclaimed book, Digital Marketing Mastery, distills years of experience into frameworks that help businesses cut through digital clutter. Unlike agencies that thrive on jargon, Praveen’s approach is rooted in simplicity and outcomes — guiding entrepreneurs, CEOs, and CMOs to make sense of complex digital ecosystems.

His philosophy is further amplified through Human Algorithm, a platform dedicated to exploring how artificial intelligence and human judgment can coexist to drive smarter business decisions. It reflects his core belief: technology is powerful, but human clarity is irreplaceable.

Award-Winning Growth Stories

Under Praveen’s leadership, Wild Creek has been recognized as SEO Agency of the Year in 2023 and 2024, but the real accolades lie in the stories of businesses transformed.

• A retail / beauty & fashion client saw organic traffic skyrocket by 2299% YoY, creating a strong foundation for long-term brand visibility.
• Multiple clients experienced a 5X growth in leads while cutting acquisition costs by nearly 50%, proving that smart strategy beats brute-force spending.
• A repositioned brand achieved 300% sales growth, showing how digital clarity can unlock entirely new business trajectories.

These case studies aren’t just numbers; they represent a mindset shift. Businesses learn to stop chasing metrics for vanity and instead pursue metrics that matter: ROI, leads, and sustainable growth.

Beyond Tools and Tactics

What sets Praveen apart is his refusal to view SEO, paid ads, or analytics as isolated tools. For him, they are instruments — valuable only when played as part of a bigger strategic orchestra. This is why Wild Creek does not operate as a vendor but as a partner in growth.

Entrepreneurs and marketing leaders often come to Wild Creek overwhelmed by fragmented efforts — a poorly managed ad campaign here, an underperforming SEO strategy there. Through workshops, consulting, and execution, Praveen re-aligns these efforts with business goals, making clarity the foundation of every campaign.

Human Algorithm: A Global Conversation

While Wild Creek builds results for businesses, Praveen uses Human Algorithm to build conversations for the industry. By highlighting how AI can be a partner rather than a crutch, he invites decision-makers to embrace new tools while maintaining a human-centered perspective. In an era where Google’s AI Overviews and ChatGPT are reshaping how people search and buy, this philosophy couldn’t be more timely.

The Path Forward

For Praveen Kumar, the journey is far from over. His vision is to expand Wild Creek’s influence globally, continue evolving Human Algorithm into an international thought-leadership movement, and empower businesses with frameworks that bring both clarity and confidence to digital strategy.

Conclusion

Praveen Kumar’s personal story — from authoring Digital Marketing Mastery to leading Wild Creek into award-winning success — embodies what the digital industry needs most: leaders who simplify, strategize, and inspire. Businesses that work with Wild Creek don’t just get marketing execution; they gain a strategist who transforms complexity into clarity.

👉 Learn more at www.wildcreekstudio.com and follow Human Algorithm to join the future of clarity-driven digital growth.

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Against the underlying truth of the conventional wisdom for a 13-year-old, Rudraksh worked to prove the skeptics wrong through his captivating articles exploring the noteworthy concept of parallel worlds being publicized on the international spectrum, which led to his significant popularity.

Specializing in fiction, Rudraksh penning is worth noting because of his amusing stories using which he carries the readers to new heights, full of infinite possibilities. Alongside his beautiful prose, his poetry holds more stirring thoughts that portray the dimension of ultra-modern society, and these ideas give an insight on how the world works. The fact that the news publications of all these eminent media houses have paid attention to his performance both inside and outside of the Indian territory has made more and more audiences throng to him.

CHANDRAHASA: THE WAR BEGINS
https://amzn.in/d/8wPcX2f

SHE: A LONE WARRIOR
https://amzn.in/d/fNCnTNa

WORKS & ACCOMPLISHMENTS
Author of Chandrahasa: The War Begins & She: A Lone Warrior
Wrote articles for various newspaper
Featured in Yugmarg Newspaper
Featured on News 18 TV
Various poems got published in newspapers and a few magazines

Websites, PROFILES & REFERENCSS

Google-
https://g.co/kgs/ugNDWL

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From her earliest days, Kirti Sethia Bengani has carried kindness as her guiding light. Known for her compassion and ability to uplift others, she has grown into one of India’s most respected spiritual healers and interior architects. She credits her parents, Prakash and Suman, for nurturing her values and inspiring her to dedicate her life to service.

Over the years, Kirti has helped people across the globe find strength, healing, and transformation. Her unique approach blends age-old wisdom with modern practices, making her work relatable to people from all walks of life. Many who turned to her in their most difficult times have found renewed health, clarity, and balance through her guidance.

Her dedication has been recognized with several prestigious awards. She is the recipient of the Bharat Samman Award, the Bhartiya Gaurav Samman, and most recently, the National Icon Award 2025—honors that celebrate her contribution to the field of spiritual healing.

Adding another milestone to her journey, Kirti has made her literary debut with Into the Light: A Guide to Spiritual Healing and Personal Transformation. The book draws from her years of experience, offering readers practical tools and spiritual insights to navigate life with resilience and hope. Already, it is being hailed as a beacon for those seeking self-discovery and inner peace.

With international affiliations and a growing global community, Kirti continues to expand her mission through healing programs, workshops, and live sessions. Speaking about her vision, she says: “Healing is not about quick fixes—it’s about building a deeper connection with your inner self. My work is to remind people of the power they already hold within.”

As a healer, author, and award-winning changemaker, Kirti Sethia Bengani stands as a true symbol of strength and light—guiding people out of darkness and into their highest potential.

VISIT:www.kirtisethiabengani.com

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The atmosphere was electric with anticipation as attendees gathered to witness the culmination of years of experience, research, and heartfelt dedication. The launch was not merely the introduction of a book but the birth of a movement—a call to action for finance professionals worldwide to transcend traditional roles and embrace their potential as visionary leaders.

A Manifesto for Modern Financial Leadership

“I AM THE CFO” is far more than a book; it is a manifesto designed to redefine what it means to be a Chief Financial Officer in today’s rapidly evolving business landscape. It challenges the conventional perception of CFOs as mere number-crunchers and repositiones them as strategic partners, value creators, and architects of organizational future.

Drawing on over 25 years of global financial leadership experience, including a significant tenure in the UAE, Jishore Abic has crafted a guide that is both inspirational and intensely practical. The book is structured to provide readers with actionable frameworks, real-world case studies, and profound insights that bridge the gap between technical expertise and strategic influence.

Who Should Read This Book?

The book speaks directly to a diverse audience within the finance community:

• Aspiring CFOs and Finance Leaders who are eager to drive transformation and not just manage processes.
• Young Finance Professionals who dream of making an impact beyond spreadsheets and financial statements.
• Mid-Career Professionals feeling stagnant and in need of a mindset shift to break through to the next level.
• Chartered Accountants, Analysts, and Controllers who have mastered the technical aspects of finance but now seek to influence strategy and decision-making.
• Current CFOs who understand that leadership is a daily commitment to growth, ethics, and innovation.

What Readers Will Gain

“I AM THE CFO” equips its readers with the tools and mindset required to excel in modern financial leadership. Key takeaways include:

• Developing an Influential Leadership Style: Learn how to lead with clarity, confidence, and charisma.
• Mastering Strategic Foresight: Move beyond reactive financial management to proactive value creation.
• Integrating Ethics with Excellence: Understand how to balance profitability with principles and build lasting trust.
• Building Stakeholder Confidence: Foster stronger relationships with boards, teams, investors, and customers.
• Creating a Legacy of Impact: Go beyond the role of a financial custodian to become a catalyst for innovation and change.

Foreword by a Luminary

Adding immense credibility and depth to the book is the foreword penned by Ziad Makhzoumi, an award-winning CEO and transformational leader with extensive experience across industries and continents. Makhzoumi’s contribution underscores the book’s alignment with global best practices and forward-thinking leadership.

In his foreword, Makhzoumi notes, “Jishore Abic has not written a technical manual—he has written a manifesto. This book redefines the CFO as an architect of value, a navigator of complexity, and a co-pilot of purpose-driven growth.”

Part of a Visionary Trilogy

“I AM THE CFO” is the second installment in Jishore Abic’s groundbreaking trilogy on business leadership. The first book, “BORED of DIRECTORS,” received widespread acclaim for demystifying corporate governance and empowering board members to lead with purpose and engagement. The success of this debut work set a high benchmark, and the latest volume rises to the occasion by focusing on the personal and professional transformation of finance leaders.

The third and final part of the trilogy, already in progress, will address workplace culture and organizational dynamics, completing Jishore’s comprehensive roadmap to transformative leadership.

A Personal Journey of Resilience

The book is deeply influenced by Jishore’s own journey—from a small village in Kerala to the pinnacles of global finance. His story is one of resilience, reinvention, and unwavering belief. After initially failing entrance exams for medicine and engineering, he discovered his innate strength in mathematics, earning a gold medal in his BSc and eventually becoming a Fellow Chartered Accountant.

His professional path included pivotal roles in the construction and healthcare sectors, where he led turnarounds, scaled operations, and negotiated high-stakes mergers and acquisitions. These experiences form the backbone of the book, providing relatable and authentic narratives that inspire and instruct.

Launch Event Highlights

The launch event was a testament to the significance of the book within the finance community. CA. Manosh Mani, in his inaugural address, praised Jishore Abic for his contribution to the profession and his commitment to nurturing the next generation of leaders.

“This book is a gift to every finance professional who aspires to lead with impact,” said Mani. “Jishore’s insights are not just theoretical—they are born of experience, executed with excellence, and shared with generosity.”

Availability

You can now purchase “I AM THE CFO” on the following platforms:

• Amazon.in
• Amazon.co.uk
• Amazon.com
• Notion Press
• Flipkart

A Call to Action

At its heart, “I AM THE CFO” is a call to action. It urges readers to stop waiting for permission or a title to start leading. Instead, it empowers them to embody the qualities of a CFO today—with or without the designation.

As Jishore Abic writes, “The journey doesn’t begin when you get the title. It begins the moment you believe you are already worthy of it.”

This book is designed to instill that belief and provide the roadmap to make it a reality.

“I AM THE CFO: Your Guide to Modern Financial Leadership” is more than a book—it is a mentor, a mirror, and a manifesto. It meets readers where they are and challenges them to become the leaders they are meant to be. For anyone in the finance world seeking to rise above the routine and shape a legacy of impact, this book is an essential read.

The launch on 29th August 2025 was not just a celebration of a new publication but the ignition of a movement. It marks a new chapter in financial leadership—one defined by vision, courage, and transformative impact.

About the Author:
CA. Jishore Abic, FCA, is a Global Power Leader in Finance (2024), an accomplished CFO, and a sought-after speaker and mentor. With over 25 years of experience, he has led financial transformations across sectors and geographies, earning a reputation as a visionary in the field.

For media inquiries, review copies, or interview requests, please contact:
Email: ja@jishoreabic.com
WhatsApp: +971 55 166 0188 (UAE) | +91 70254 08099 (India)

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With an exceptional track record of cracking India’s toughest exams — from IIT-JEE to UPSC CSE, including CAT, GRE, GATE, and IES, Divey Sethi knows what it takes to succeed. His journey from securing an All India Rank (AIR) 295 in the UPSC Civil Services Exam 2013 to becoming Deputy Commissioner, Customs and GST, Kolkata, makes his advice not just credible, but experience-backed and deeply insightful.

A Book That Breaks the Mold

Unlike generic self-help books that oversimplify success into vague platitudes, Crack Civil Services in First Attempt provides a clear, step-by-step strategic blueprint. The book stresses the importance of smart study, intentional goal-setting, and self-awareness — challenging the culture of rote learning and uncritical reliance on coaching institutes.

“The book isn’t just about what to study — it’s about what not to study, when to study, how to introspect, and how to strategize right from day one,” says Divey. “It’s also a subtle wake-up call to the profit-driven coaching industry that often misleads aspirants.”

This latest edition delves deeper into psychological preparedness, practical hacks for optional subject selection, and ways to start preparing for the UPSC interview from the very first day — a technique Divey attributes as a game-changer.

A Decade of Cracking Exams — Now a Mission to Help Others

Divey Sethi has turned a decade of academic victories into a mission to empower civil service aspirants. His unique strength lies in understanding the anatomy of competitive exams — having cleared almost every major one in India — and distilling that knowledge into concise, practical advice.

“Investing just 2 hours in this book can potentially save aspirants 2 hours of wasted effort every single day, guiding them with clarity and purpose,” he asserts.

What Sets Divey Apart

• Exemplary Academic Track Record: From AIR 113 in IES 201, AIR 13 in IES 2012 and then to AIR 295 in CSE 2013.
• Wide Experience: From Indian Engineering Services to Indian Revenue Services.
• Author & Mentor: His book has become a trusted companion for thousands across platforms like Amazon, Quora, Goodreads, and UPSC preparation portals.
• Advocate for Conscious Success: Divey emphasizes authenticity, introspection, and strategic alignment over blind hard work.

“Before beginning preparations, you must ask yourself why you want to become a civil servant,” he adds. “This clarity can evolve over time but must be rooted in honesty. The interview panel at UPSC can sense authenticity.”

Beyond the Book: A Vision for Impact

Looking forward, Divey is preparing to take his message to broader platforms. A TEDx talk is on the horizon, where he hopes to inspire the next generation of changemakers with his unique blend of strategic insight and ethical leadership.

“This isn’t about being just another civil servant. It’s about nurturing a new wave of mindful, strategic, and socially conscious bureaucrats,” he says.

Call to Action

Aspirants and educators can access Crack Civil Services in First Attempt through the following platforms:

• Amazon India
• Flipkart
• Notion Press Author Page
  
  

About the Author

Divey Sethi is an IRS officer (Customs and Central Excise) from the 2014 batch and a graduate of IIT Roorkee. With more than a decade of firsthand experience in navigating India’s most competitive examinations, Divey is committed to demystifying the process and guiding aspirants with a blend of practical strategy and introspective wisdom.

For media inquiries, interviews, or speaking engagements, please contact:
📧 diveysethi2007@gmail.com

• Linkdin: https://in.linkedin.com/in/divey-sethi-45a86b250

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The new series, developed by Pachyderm Tales, is designed to introduce children to the wonders of wild animals, their anatomy, habitats, and behaviors through engaging storytelling, vivid photography, and the foundational principles of STEAM education (Science, Technology, Engineering, Arts, and Mathematics). Each book features a unique animal, photographed in its natural environment across various continents, paired with an original story that sparks both imagination and ecological awareness.

At the helm of this visionary project is Dr. R. Lakshmi Priya, Founder and CEO of Pachyderm Tales. Her commitment to merging creativity with conservation is evident in every page of the series. “Children learn best when they are emotionally and visually engaged. Our aim was to bring together photography, narrative, and science in a format that’s accessible, joyful, and deeply impactful,” she said during her address, acknowledging the significant contributions of research collaborators Sri Hari Shankar and Sri Harini Shankar.

The books feature breathtaking photography by Mr. V. Ananthakrishnan, a renowned wildlife photographer whose decades-long dedication to capturing animals in the wild has brought global biodiversity to the fingertips of young readers. “Photography speaks across languages. A single image can spark empathy, fascination, and the desire to learn. That’s what we hope these books will do,” said Mr. Ananthakrishnan, now 74, whose globe-trotting efforts have helped visually anchor each animal’s story.

The stories themselves are penned by Dr. Abdul Mohammed Ali Jinnah, a seasoned academic and storyteller with 25 years of experience and a professorship at Jamal Mohamed College, Trichy. “These aren’t just stories about animals,” he explained. “They’re carefully crafted tales that teach respect, responsibility, and the value of coexistence.”

The importance of creating wildlife books for children was underscored throughout the event, particularly by Dr. Shintu Dennis, who shared powerful insights on the role of early education in conservation. “Children are inherently curious. If we feed that curiosity with meaningful content—books that help them understand and care about animals—we are cultivating future custodians of the Earth. Conservation isn’t just science; it’s a mindset that starts with a story,” she said.

Also lending their voices to the celebration were a variety of notable guests:

• Mr. Munish Palaniappan, photographer and series mentor, opened the book launch and highlighted the importance of color and design in attracting young readers.
• Ms. Suchithra Balasubramanian, singer and Harikatha exponent, launched Rudra the Leopard.
• Mr. Ravi Srinivasan, wildlife educator with experience in Botswana, presented Nyati the Buffalo.
• Ms. Jaisri Raju Sriram, storyteller, introduced HipHip the Hippo.
• Mr. Karthic Rangarajan, wildlife enthusiast, unveiled Polka the Cheetah.
• Mr. Sridhar Bharathy shared Tej the Tiger.
• Ms. Poornima Chandran Prabhu launched Cayla the Crocodile.
• Mr. A. Gregory, founder of Voice Trust, presented Meenu the Giraffe.
• Ms. Janet Preeti and Ms. Subhasree Ravi from Voice Trust emphasized the intersection of education, compassion, and conservation.

The event was co-hosted with Voice Trust, a long-standing non-profit organization based in Trichy dedicated to empowering marginalized children. Children from Voice Trust’s shelter home in Siruganur were in attendance, their bright expressions capturing the essence of the event’s purpose: making the wild world tangible and relatable for every child, regardless of background.

The evening concluded with heartfelt thanks from Ms. Uma Aparna, COO of Pachyderm Tales, and Ms. Janet Preeti, who both expressed deep appreciation for the partnership and collaboration that made this initiative a reality.

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I was recently at a relative’s graduation and I noted that the entire ceremony was witnessed through the screen of a mobile phone. On further deliberation, I cannot recall any celebration, be it a concert or a birthday, that has not been witnessed through a recording. Being present/ being still, appears to be the quintessential crisis of living in the age of social media. Of living in a time where every living hour is spent alternating between apps and processing information. The consequences have been documented in a study called the ‘Switch Cost Effect’. The switch cost effect, also known as the cognitive switching penalty or context switching cost, describes the negative effects of shifting attention between different tasks or projects. The study suggests that a person who constantly switches between emails, social media, and work tasks will experience a lower level of focus and productivity compared to someone who focuses on one task at a time. In a separate study, Doctor Larry Rosen states that processing a mere eight messages an hour can reduce our brain power by 30%.

This morning, I decided to try to be present with my early morning ritual of drinking coffee. I had to actively train my mind to focus on my coffee. What this illustrates is that we are in a crisis of cognitive degradation where distraction is our default setting and reflection needs active training. Cultures of capitalism and consumption keep working hard to monopolize our attention and this culture is accelerating at an alarming rate. Consider how Facebook was deemed to be a distraction over fifteen years ago and the progression to the much more addictive present day TikTok. What would a metaverse invention in the next two decades do to our brains?

Arundhati Roy, in a discussion on the media and information overload, stated that “the human brain struggles to process the sheer volume of information, especially with the rise of atomized and corporatized social media, leading to echo chambers and difficulty in navigating complex issues. We aren’t built to absorb this much information”.

We live in a world where it is possible to flood social media with cultural or social propaganda and turn the tide of public opinion, banking on the inescapable reality that the sheer volume and speed of information in the digital age creates a situation where individuals are unable to exercise critical, independent thought to an issue. Brands and news channels giving recognition to a generation grown rancid with over-exposure, attempt to penetrate through battered attention spans with marketing baits like ‘exclusivity’, ‘customized’ and ‘artisanal’. However, when every post is trending and every product is exclusive, the search for credibility is an uphill task.

In the age of hand-held news bulletins, we are spectators to events taking place world over. Over stimulated by news, are people being dulled into a state of nihilism? From where in such a misguided worldview, can empathy or compassion possibly emanate?

While it may seem impossible to avoid the flood of data, by developing healthier media consumption habits, practicing critical thinking, and creating intentional breaks from digital platforms, we can reclaim control over our attention. There is also overwhelming evidence of the importance of exercise to improve focus. It is crucial that we remain in training to nurture focus and empathy. That we are able to set aside time to think and reflect and ascribe meaning, beyond the boundaries of reactivity. That we don’t allow ourselves to lapse into a generation of echo chambers.

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