Celebrate National Scotch Day With Labrodog Scotch: A Tribute to Terroir and Timeless Character.
Every July 27th, whisky lovers raise a dram to celebrate National Scotch Day, honoring Scotland’s most iconic export and the centuries-old traditions behind each bottle. Beyond the smoky allure or honeyed complexity of a good Scotch lies something deeper — terroir!
In order to be considered scotch, this classy and distinctive spirit must be made in Scotland. It must be fermented from malted barley, aged in oak barrels for at least three years and have an ABV or alcohol content of less than 94.8%. While most scotch is made with barley, water and yeast; other grains can be included. All fermentation additives are excluded, per law.
Cheers Group’s flagship ‘Labrodog Scotch Whisky’ launched a decade ago in India, inspired from Scotland’s picturesque Highland landscapes and history. It’s produced in picturesque Scotland. The brand is known for its commitment to quality and its unique approach to Scotch whisky making.
Crafted by Cheers Group, India’s luxury spirits conglomerate, having bagged over 250 National and International awards with a luxury portfolio valued at an impressive ₹900 Crores, stands as a beacon of distinction.
Global Scotch whisky producers are eagerly eyeing India after New Delhi and London concluded their long-awaited free trade agreement (FTA), as lower tariffs are set to propel sales in the world’s largest market for the popular alcoholic drink.
Cheers Group, under the visionary leadership of its founder Dr. Mohan Krishna Balivada, a trailblazer in the global whisky industry, and Ashwin Balivada, CEO of Cheers Group, have consistently excelled in the global beverage alcohol industry.
Scotch whisky lovers in India are about to get a pleasant surprise, as the Indian government has agreed to reduce the hefty import tariffs on the popular liquor. As part of the recently concluded India–UK Free Trade Agreement (FTA), the current 150% import duty on Scotch whisky will be slashed. Once the deal takes effect, the tariff will decrease to 75% and is expected to gradually fall to 40% over the next decade.
Blended Scotch whiskies are perfect from lively gatherings to cozy nights. Cheers Group’s top National and International award-winning Scotch whiskies are: Labrodog 12 Year-Old, Labrodog Decade, Labrodog XR, Labrodog Double Cask, Scottish Legend, Mc Glenn and Glen Dog. Each offers a rich mix of flavors and stories, making each bottle a memorable journey. India’s love for Scotch whisky continues to grow, and Cheers Group’s finest blends offer a unique experience with every sip.
