Leading MADique Technologies to National Recognition
New Delhi, India – [6th March 2025] – A true entrepreneur is one who doesn’t just build a
business but transforms an industry. This statement perfectly defines Karthik Raja Karnan, the Founder s CEO of MADique Technologies, whose relentless innovation and leadership have earned his company a place among India’s Top 100 MSMEs at the prestigious India SME 100 Awards 2025.
The India SME 100 Awards, hosted by Axis Bank in partnership with the India SME Forum, is a highly competitive platform, evaluating 27,500+ MSMEs nationwide. MADique Technologies was selected based on financial performance, growth, and industry innovation, demonstrating how an entrepreneur’s vision can redefine automation in the food processing sector.
From a Car Shed to a Global Business: The Inspiring Journey of Karthik Raja Karnan
Born in Salem, Tamil Nadu, Karthik Raja Karnan’s journey from a middle-class upbringing to national recognition is nothing short of inspiring. Unlike many entrepreneurs who start with investor backing, Karthik built MADique Technologies from the ground up, starting in a small car shed with limited resources but unlimited determination.
After completing his Electrical and Electronics Engineering degree at the Knowledge
Institute of Technology, Salem, Karthik had a lucrative job offer at Titan. But instead of taking the conventional path, he chose entrepreneurship, driven by his vision to revolutionize food automation and make technology affordable for small businesses.
“The MSME sector is the backbone of India’s economy. If we empower small businesses with the right technology, we enable them to scale, create jobs, and contribute to national progress,” said Karthik Raja Karnan.
The Birth of MADique Technologies: A Game-Changer in Automation
Karthik identified a critical gap in India’s food automation sector—many small businesses struggled with manual food production, facing high labor costs, inconsistency, and limited scalability. To solve this, he developed cutting-edge automation solutions, including:
⬛✓ The world’s smallest automatic Idiyappam machine – a game-changer for small food businesses
⬛✓ Affordable automation solutions for MSMEs – enabling them to compete with large food manufacturers
⬛✓ Innovations in AI-driven automation – ensuring high-quality, consistent food production
These advancements transformed the industry, leading to over 3,000 entrepreneurs worldwide adopting MADique Technologies and boosting their business efficiency.
Building an Empire: Expanding MADique Technologies Globally
Under Karthik’s leadership, MADique Technologies has:
●? Expanded to 30+ countries
# ⬛Z Grown its market share in MSME automation solutions
_‘ф Achieved national s international recognition for innovation
Winning the India SME 100 Award is a milestone in Karthik’s journey, reinforcing his vision of empowering MSMEs through automation.
Beyond Business: Karthik’s Mission to Give Back
Unlike many business leaders who focus only on revenue, Karthik has embedded social responsibility into MADique’s business model.
🎖 10% discount initiative – Helping differently-abled entrepreneurs, military veterans, and families of active-duty soldiers start their businesses.
‘‹ˇ-<], < Education for future leaders – Every MADique customer receives Dr. A.P.J. Abdul Kalam’s biography, promoting innovation-driven entrepreneurship.
”x3 Sustainability programs – Providing free seed balls with every product to combat deforestation and promote a greener planet.
“Success is not just about revenue; it’s about impact. A business should uplift people, create opportunities, and contribute to a better world,” says Karthik Raja Karnan.
The Road Ahead: Future Plans for MADique Technologies
With the India SME 100 Award now part of its legacy, MADique Technologies is preparing for:
‘.¸7•˙½/ AI-driven automation breakthroughs
‘.¸7•˙½/ Global expansion to 50+ countries
½•7¸.’ /˙ Developing new solutions for MSME scalability
Karthik’s goal is to empower 10,000 entrepreneurs by 2030, making MADique Technologies a
global leader in affordable automation.
For media inquiries, visit: www.madique.com
