In the ever-growing pet care industry, Pet Point India Pvt Ltd has carved a niche for itself by offering high-quality yet affordable pet products. With over 20 years of experience in pet care, the company’s co-founder has not only built a brand that caters to every need of pets and their parents but has also authored a book, Raising a Happy Dog, making him the only Indian author to write a comprehensive guide on pet care. In this exclusive interview, we dive into the journey, vision, and success of Pet Point India and its flagship brand, Nootie.
Q: What inspired you to start Pet Point India Pvt Ltd?
A: Having spent over two decades in the pet care industry, I noticed a gap in the market. While premium brands catered to high-end consumers, there weren’t enough quality options that were affordable for the majority of pet parents. Our mission was to create a value-for-money brand that not only provides the best for pets but also ensures that pet care is accessible to all.
Q: What sets Nootie apart from other pet care brands in India?
A: Nootie is one of the few brands that caters to every single need of pets and their parents, without making affordability a barrier. We have ensured that our products are available across all Quick Commerce platforms, making it convenient for pet owners to access quality care instantly. Today, we are proud to have crossed ₹1 crore GMV (Gross Merchandise Value), making Nootie the only brand, apart from industry giants like Mars and Drools, to achieve this milestone.
Q: Your brand also emphasizes pet parenting education. Can you tell us more about that?
A: Absolutely! We believe that responsible pet parenting goes beyond just feeding and grooming. Many pet owners struggle with understanding their pets’ needs, behavior, and health. That’s why we are developing an ecosystem that promotes pet parenting through educational content, guiding pet owners in making informed decisions.
Q: You are the only Indian author to have written a book on pet care, Raising a Happy Dog. What inspired you to write it?
A: Over the years, I have interacted with countless pet parents who had similar concerns—how to ensure their dog’s happiness and well-being. While there is plenty of information available online, there was no single, well-researched guide that addressed pet care holistically in the Indian context. This inspired me to compile my knowledge and experiences into Raising a Happy Dog, a book that provides practical insights, tips, and advice for pet owners.
Q: What’s next for Pet Point India and Nootie?
A: Our vision is to continue expanding and making Nootie a household name in pet care. We are constantly innovating, adding new products, and strengthening our presence across digital and offline platforms. Additionally, with my book launching soon, we hope to educate and empower more pet parents across India.
Q: Where can pet parents find Nootie products and your book?
A: Nootie products are available on all major Quick Commerce platforms, ensuring easy access to pet essentials. As for Raising a Happy Dog, it will soon be available for purchase, and I encourage all pet parents to read it and enhance their journey with their furry companions.
Conclusion
Pet Point India Pvt Ltd is not just a pet care brand; it’s a movement towards responsible and informed pet parenting. With a strong commitment to affordability, accessibility, and education, the company is set to redefine pet care in India. As Nootie continues to grow, the co-founder’s vision of building a comprehensive pet ecosystem is well on its way to becoming a reality. Stay tuned for the launch of Raising a Happy Dog—a must-read for every pet lover!
